CLIENT: SURE TRAVEL

SURE TRAVEL JOURNEY

Objectives

The Sure Travel group is one of the largest travel agencies in South Africa, offering a full leisure and corporate travel service. They wanted a content solution with longevity that would differentiate them from the competition, and solidfy their position as experts who love travel as much as their client’s, and always have their best interests at heart.

We developed a premium travel publication that gets published quarterly and is distributed in airport lounges across South Africa and in all Sure Travel agencies. The complimentary magazine features top quality photography and journalism promoting Sure Travel’s primary destinations and offerings in a credible editorial environment. The magazine has become an invaluable tool for marketing and building brand loyalty with new and established customers.

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