Our Work

Client | Avis

#BraaiDay Campaign

Following on from the previous year’s highly successful #BraaiVivor campaign, we were once again tasked with creating a brand-building campaign for Avis and Sure Travel.

We created an animated video that tapped into the different cultures in South Africa being celebrated on Heritage Day via a user-driven competition asking people across the country to send in their unique cultural braai recipes. From peri-peri prawns to carb-free braai bakes, we got it all and ended the campaign by compiling all the recipes into one inter-cultural recipe blog released on the public holiday. 




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