When one of our anchor clients, the Sure Travel Group, tasked us with creating a campaign to drive domestic travel sales for summer holidays in the Mother City, we took a different approach to the well-worn “see Table Mountain, go to the V&A Waterfront” route.
We challenged our team to think of the one thing about Cape Town that makes it so incredible. The vote was unanimous: within a short drive, you can feel like you’re in a different country, again and again. We took this concept and turned it into this fun, visually impactful promotional video, which was directly linked to Sure Travel’s self-drive and fly-in packages.
The result? A spike in Cape Town sales that summer.