Euclid Law, a competition law specialist operating in Brussels and London, approached us to create a campaign to celebrate their fifth year anniversary. They wanted a campaign that appealed to their corporate, governmental and legal market, but which was not staid or predictable.
We created a multi-media, multi-month campaign leading up to their anniversary celebration, entitled Euclid’s #5YearEvolution. Driven by animated newsletters and animated videos on LinkedIn, Twitter and their website, the campaign uses Euclid’s five key brand values against classic evolutionary stories to illustrate the law firm’s evolution and showcase their unique positioning in the market place.